There was an Ultimate Extras PUM, but the efforts were to be funded by using cash or somehow finding or conjuring code. There was no product plan and no development team. There was a problem, though, as I would learn. The idea was like the Windows 95 Plus! product, but that was an add-on product available at retail with Windows 95. ” At launch, these were explained to customers as “cutting-edge features” and “innovative services.” The tech enthusiasts who opted for Ultimate, for a bunch of features that they probably wouldn’t need as individuals, would be rewarded with these extra features over time. The idea of Ultimate Extras was to “deliver additional features for Vista via downloadable updates over time. The Windows Vista Ultimate SKU was the highest priced version of Windows, aimed primarily at Windows enthusiasts and hobbyists because it had all the features of Vista, those for consumers, business, and enterprise. The request was deemed urgent by marketing, so I met with the team, even though in my head Vista was in the rearview mirror and I had transitioned to making sure servicing the release was on track, not finishing the product. I had only a vague idea what Ultimate Extras were, even though I had recently returned from the Windows launch event in Brazil where I was tasked with emphasizing them as part of the rollout. I had never funded anything before via a request to fund so this itself was new, and as for the escalation. Early in my tenure, I received an escalation (!) to “fund” Windows Ultimate Extras.
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